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Big Ugly Results

Less noise.More jobs.

You didn't start a business to learn what "Core Web Vitals" means. You started it to do the work and get paid.

I cut the noise and do the few things that actually put cash in your business. Not pretty Canva posts. Not busywork. Just more leads and more jobs.

The numbers

Ugly numbers. Beautiful results.

$0M+

In client revenue

Across the businesses I market, every year.

0MIN

Max lead wait

A real person calls every new lead within 5 minutes.

0

Contracts

Month to month. Not earning my keep? You walk.

0

Clients max

On purpose. You get my full attention.

ZERO interns. ZERO offshore contractors. ZERO account managers.

Every strategy, every campaign and every message comes straight from me.

What I do

We grow your business. Full stop.

Websites, ads, SEO, CRM, AI. I do all of it, but none of it matters unless your phone rings and your bank balance goes up. That's the only job.

The work

Real businesses. Real systems. Real results.

Principal Pools NZ

What we did

  • —Website rebuild & SEO
  • —CRM, sales pipeline & automations
  • —AI lead response: instant text, and a call to the sales team if there's no reply in 5 minutes
  • —Sales support, training & pricing systems
  • —Home show & trade show strategy and displays
  • —3D pool models
  • —Customer app (in progress)
See the case study

Eastwoodhill Arboretum

What we did

  • —Website rebuild & SEO
  • —Health & safety visitor sign-in app
  • —Membership database with live reporting
  • —Event funnels & sold-out events
  • —Membership & donation drives
  • —Review management & Google Business Profile
  • —Accommodation & group tour booking system (in progress)
See the case study

Midway Hub

What we did

  • —New venue website, separate from the surf club
  • —SEO & Google Business Profile
  • —Booking system with live availability
  • —Invoicing & automated pre-arrival guides
  • —Social media & reviews
See the case study

Three steps. No fluff.

01

The Ugly Audit

I go through your marketing and show you exactly where money is leaking. Honest, blunt, no pitch.

02

Fix the leaks and build the machine

Tracking, ads, landing pages, follow-up, set up properly.

03

Measure, cut, scale

Every change is tracked against results. What works gets more money. What doesn't gets cut.

11 spots. 8 gone.

I only work with 11 businesses at a time. When the last 3 go, they're gone. No waitlist. No "maybe later."

TakenPotts Point Dental
TakenMidway Hub
TakenEastwoodhill Arboretum
TakenAbove Focus Roofing
TakenArtisan Stone & Tile
TakenPrincipal Pools NZ
TakenBeetham Lifestyle Village
TakenFranc Landscapes
Ash, founder of Big Ugly Results

Who's behind it

Hi, I'm Ash.

I run Big Ugly Results, a New Zealand marketing agency for trade and service businesses: pool builders, roofers, landscapers, dentists and the like.

I started it because I was sick of watching good businesses pay agencies for pretty reports and get nothing back. So I do the opposite: fewer clients, less fluff, and every dollar measured.

Pretty brands die. Ugly results win.

Do you want pretty, or do you want profit? 3 spots left. Tell me about your business and I'll tell you straight whether I can help.