Case study
Midway Hub
Its own website, booking system and SEO for a busy community venue.
The problem
Midway Hub (the venue, with tenants and venue hire) shared its identity with the surf life saving club. Customers were confused, and venue searches weren't finding it.
What I built
A strategy to separate the two, and a new website just for the venue. SEO and an optimised Google Business Profile. A booking system where customers check availability for their dates and staff manage bookings in one place. Invoicing, plus automated pre-arrival guides and reminders (including access codes), so staff aren't sending them by hand. Social media that grew their following and engagement, and a push to bring in more Google reviews. I've also been on site in Gisborne with the team.
How it works now
People searching for a venue find Midway Hub, customers book themselves, and the admin runs itself. Search visibility took off after launch, and venue revenue has grown since.
What we did
The scope, plain and simple.
Big Ugly Results Limited · Warkworth, Auckland, New Zealand · team@biguglyresults.com · +64 9 885 9592