About Big Ugly Results
Hi, I'm Ash.
I run Big Ugly Results, a New Zealand marketing agency for trade and service businesses: pool builders, roofers, landscapers, dentists and the like.
I started it because I was sick of watching good businesses pay agencies for pretty reports and get nothing back. So I do the opposite: fewer clients, less fluff, and every dollar measured.

What I do
The work that pays.
- Websites that sell
- Google Ads
- SEO
- CRM & automation
- AI integration
- Lead follow-up
- Booking systems
- Landing pages
- Tracking & reporting
- App building
What I don't do
The fluff I leave out.
- Pretty Canva posts nobody reads
- Monthly reports full of "impressions"
- Lock you into 12-month contracts
- Hold your accounts hostage
- Chase likes
- Say "it's a brand awareness play" when it isn't working
- Be your therapist (though I will listen to you vent about your last agency)
Who I work with
Trade and service businesses that sell big-ticket jobs or need a steady flow of bookings: pool builders, roofers, landscapers, dentists, venues and attractions. If your business lives or dies by the phone ringing, we'll get on.
What working with me looks like
A timeline, not a mystery.
How I work
Four things you can count on
Results over activity
I only do the work that brings in leads and jobs.
Honest numbers
You'll know what every lead costs and where it came from.
Small client list on purpose
11 businesses max, so every client gets my full attention.
You own everything
Your ad accounts, your data, your website. Always.
I also run Genesis CRM, the system behind the follow-up and automation I set up for clients.
FAQ
Straight answers.
No. No contracts. You pay a monthly retainer and can cancel any time. If I'm not earning my keep, you shouldn't have to keep paying me.
One monthly retainer covers your marketing. Each month we focus on whatever will make the biggest difference to your business right now, not whatever service I feel like selling you.
Yes, where it makes sense. I've flown to Gisborne to work on site with clients. Some things are better sorted face to face.
Yes. Always. Your accounts, your data.
So every client gets my full attention instead of a junior and a template.
Access to your accounts, honest numbers on which leads turned into jobs, and 30 minutes a fortnight.
Do you want pretty, or do you want profit?
3 spots left. Tell me about your business and I'll tell you straight whether I can help.
Claim a spotteam@biguglyresults.com · +64 9 885 9592 · Warkworth, Auckland, New Zealand