Case study
Principal Pools NZ
Website, sales system, AI and strategy for a growing pool company.
The problem
Pools are a big decision. Deals can take 4-6 months to close, so leads and quotes go cold if nobody chases them. They needed more than ads. They needed a sales system, a website that sells, and a strategy behind it all.
What I built
A rebuilt website and SEO. A CRM with a clear sales pipeline and automations. An instant AI text to every new enquiry, and if the lead doesn't reply within 5 minutes, the system rings the sales team and connects them straight to the lead. An AI chat assistant. Automatic quote follow-up. Sales support and training, pricing and sales systems, and admin organisation. Home show and trade show strategy, displays and banners. 3D pool models. Magazine backlinks and review management. A customer app is in progress.
How it works now
Every lead gets a response in seconds and a real person within minutes, every quote gets followed up, and the team sells from one organised system.
What we did
The scope, plain and simple.
Big Ugly Results Limited · Warkworth, Auckland, New Zealand · team@biguglyresults.com · +64 9 885 9592